A whole lotta advertising coming down the big fat pipe

op woensdag 11 februari 2004 om 19:45 uur

Increased broadband deployment could provide new opportunities for advertisers, especially in the 18-34 demographic so desired by advertisers. Moreover, broadband could breathe new life into the 30-second spot, which has been threatened by the popularity of DVRs, by allowing advertisers to run complete commercials on the Web. [Broadband Daily] (subscription required)

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Frank Janssen is oprichter, uitgever en hoofdredacteur van Frankwatching.