[[image:infoworld.jpg::left:1]]In het nieuwe nummer van
InfoWorld, het Amerikaanse weekblad voor IT professionals, wordt
uitgebreid aandacht besteed aan het gebruik van blogs en wikis door
ondernemingen.
In het artikel The Enterprise Blogosphere een mooi overzicht van
actieve bedrijven, toepassingen, discussies en de stand van zaken. Ook
is er een kort overzicht te vinden van Blog and Wiki Best Practices. Naast de printversie (die ook als download beschikbaar is). is er ook een online variant van het verhaal.
Enkele citaten uit het artikel:
“To facilitate the exchange of information and to establish customized,
user-friendly data archives, companies such as Cisco, Disney,
Hewlett-Packard, General Motors, IBM, Intel, Microsoft, Nokia, Novell,
and Yahoo are turning to a new breed of collaboration tools: blogs and
wikis. Each helps fill the gaps left by traditional groupware in a
different way.”
[[image:bestpractices.jpg::left:1]]”Blogs and wikis play opposite roles,” says
Martin Wattenberg, a researcher on the collaborative user experience
team at IBM Watson Research Center. “Blogs are based on an individual
voice; a blog is sort of a personal broadcasting system. Wikis, because
they give people the chance to edit each other’s words, are designed to
blend many voices. Reading a blog is like listening to a diva sing,
reading a wiki is like listening to a symphony.”
“I believe that companies will soon start
assigning specific people with good communication skills to public
blogs intended for specific audiences, so you’ll have one person
communicating with customers through a blog, another dialoguing with
the press, another providing information for investors,” Bluebill’s
Gilbane says. “And companies who haven’t already developed a clear
policy on employee blogging will soon have to do so.”
“Corporate blogs don’t have to be public. IBM has
several outward-facing blogs for communicating with customers, but the
company also has BlogCentral, an internal IBM pilot program that
enables employees to keep personal blogs. As of March 2005, BlogCentral
has nearly 8,000 registered users and almost 3,000 active Weblogs with
a total of 20,000 posts made, according to Dan Gruen, researcher at IBM.”
“Wikis develop to suit the needs of their users,”
Andrews (IBM) says. “Unlike a blog, where I’d just be pushing my content, our
wiki pulls out the best information from a wide pool of smart
enterprise users. It’s become a selling point for my firm and a benefit
to all my customers.”
De online versie van het verhaal is hier te lezen. De printversie van het artikel is (na registratie) te downloaden (pdf). Meer artikelen over de inzet van blogs en wikis door bedrijven zijn te vinden via The best of Frankwatching.
Melis danny 
Agnieszka Biela 
Robert Didier 
Robbert 
Hans de Bruin 
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