[[image:oneliner.gif::left:0]]Het Amerikaanse IMN (iMakeNews, Inc.) heeft een white paper uitgebracht
waarin o.m. de eerste stappen op weg naar weblogs beschreven zijn.
Het whitepaper wordt, samen met enkele andere papers, via de website van IMN (iMakeNews, Inc.) als download aangeboden:
- Weblogs: Realigning Business Technology and Communication
(An IMN white paper.)With its DirectBlog product, IMN is at the forefront of weblog technology. This
white paper examines the rise of the weblog phenomenon and its impact on the
world of business. - Informative
Marketing™–Equal Parts
Technology, Publishing and Customer Respect (An IMN white paper.)Through Informative Marketing, an e-newsletter
suddenly becomes a dynamic, multi-purpose tool that supplies
the kind of customer-direct
feedback that can impact both sales and marketing at virtually
every step of the awareness-to-purchase process. - What, Really, Is Retention Marketing? (An
IMN white paper.)With new reporting and tracking methods that reveal how
customers interact with content, customers are creating their
own brand experience. This white paper examines the changing
face of customer
retention. - It’s marketing to you but is it spam to your customers? (An
IMN white paper.)The question all marketers should ask themselves before hitting
the send button.











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