- Event:
- Event: the Future of Advertising
- Datum:
- 29 Oct 2009 18:30 - 29 Oct 2009 21:15
- Locatie:
- Pakhuis de Zwijger, Expo Zaal, Amsterdam
- Prijs:
- Euro 10 - 30
Onderwerp Conferentie
- Thema:
- Marketing, Interactieve marketing, Crossmedia, Communicatie
advertising, future, innovation, cross-media, consumers
Thought-leaders in the advertising industry will share their vision on the future of advertising. What is in the near future going to change in the strategy of the large and influential advertising agencies? Will there be a future for the ‘old media’ advertising (paper, TV, radio, billboards) considering the influence of Internet and other digital channels?
The financial crisis reduced the size of many larger agencies and let them focus on their core business, creativity. Will that be a permanent trend? How is that going to influence the cooperation with smaller companies and freelance professionals in the creative industry? What will be the new, innovating concepts that will drive the advertising future? What is the role of the consumer going to be?
Programma
18:30 – 19:00 Registration & welcome drinks
19:00 – 20:00 Introduction by our Moderator Joep Dirven, Partner & Consultant, X-markt
- Barbera Wolfensberger, CEO, FHV BBDO: The future of branding and advertising.
- Jacco Ter Schegget, Managing Partner, Tribal DDB
- And more..
20:00 – 20:30 Coffee break with drinks and snacks
20:30 – 21:15 Part II
- Open discussion
- Locatie:
Pakhuis de Zwijger, Expo Zaal
Piet Heinkade 179, first floor
Amsterdam, Nederland - Organisator:
Club of Amsterdam
Deze aankondiging is geplaatst door de organisator van dit event. Wil je een evenement in de Event Agenda opnemen, ga dan naar 
Daniel Lechner 
Lara Steenvoorden 
Martin 
Willemijn van Poppel 
Daan 
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