Event: Enterprise Social 2.0

Event:

Event: Enterprise Social 2.0

Datum:

27 Jan 2010 09:00 - 28 Jan 2010 17:00

Locatie:

Dorint Hotel Amsterdam Airport, Amsterdam

Doelgroep:

Prijs:

€1495

Frankwatching prijs:

€200 Euros discount

Code voor korting:

Frankwatch

Onderwerp Conferentie

Thema:

Social media

Take advantage of this unique opportunity to develop new business relationships and discuss best practices with your peers in an exclusive networking environment.

Our speakers are senior executives from leading Fortune 500 companies, discussing innovative strategies on how to maximise business performance through social media engagement. Contributing Organisations: Google, SWIFT, Nokia, MARS, L’Oreal, SAP, Airbus, Motorola, Lego, Vodafone, Philips, PayPal, Sony Europe, T-Systems and many others

Programma

• Generating business momentum, visibility and market growth through social media by Ellen Petry Leanse, Head of Enterprise Marketing Communications Google (U.S.)
• Building a sound business case for social   media programmes: assessing the pros and cons by Kees Mulder, Director of Marketing & Vice President CDG & GCG EMEA regions Kodak
• Social media and ROI: use-cases are more compelling than Excel sheets – choosing the right KPIs and analytics for measuring performance by Michael Heiss, Vice President of Knowledge, Innovation and Technology Siemens
• Examining the success and pitfalls of implementing social media in a large banking organisation by Matteo Rizzi, Innovation Leader SWIFT
• Overcoming the bottlenecks of implementing social media: what are the essential steps? By Hugo Raaikmakers, Creative Director, Communication Design & Marco Roncaglio, Director of Planning & Strategy Philips
• Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0 by Arto Joensuu, Director Search & Social Nokia
• Integrating viral marketing and social media into the traditional marketing mix by Patrick Eikelenboom, Digital Marketing Director MARS
• Social e-tailing: developing an integrated e-commerce approach following each brands DNA by Georges-Edouard Dias, Senior Vice President, E-business L’Oreal
• Engaging your organisation to use social media to maximise effectiveness and productivity by Sean MacNiven, Head of Web Services SAP
• Dealing with high expectations and serious resistance of implementing social media programmes in Airbus by Stefan Kruijer, Head of Employee Portal Airbus
• Developing cost-effective channels of reaching your stakeholders using social media by Annika Busses, Head Corporate Media Beiersdorf
• In-store social networking: driving brand effectiveness and retail purchases through C2C dialogues by Venu Vasudevan, Senior Director, Software Platform Research Motorola (U.S.)
• Fostering community value creation: ensuring effective engagement with users online and offline by Tormod Askildseni, Senior Director for Community Development Lego
• Enhancing corporate performance through integrating social media into business strategies by Eva Buschkrei, Vice President Entertainment, Communications and E-Commerce Vodafone

Day 1: ‘Hands-on’ Brainstorming Workshop – Using Social Media to achieve successful departmental goals: Moderated by: Carolyn Rhinebarger, Chief Brainstormer and Expert on Social Media Strategic Guru Inc. (U.S.)

Day 2: Interactive Panel Discussion – Damage Control in social media: discussing effective strategies for turning negative into positive: Moderated by: Jennifer Gehrt , Author and Thought-Leader on Strategic Public Relations Communiqué PR (U.S.)

•  
• Locatie:
  Dorint Hotel Amsterdam Airport
  Stationsplein ZW 951 1117 CE Schiphol-Oost
  Amsterdam, Nederland
• Organisator:
  KGS
  
  
• Inschrijven