Vacature Digital Brand Marketeer

  OrganisatieVan de Velde
  Aantal uur39  NiveauJunior, Medior

Fancy a job as a Digital Brand Marketeer in fashion? Van de Velde is probably the right fit for you. With over 100 years of experience, Van de Velde creates and produces the famous premium lingerie brands, Marie Jo, PrimaDonna and Andres Sarda. Do you want to be part of one very committed and highly professional team, +1500 employees worldwide? Van de Velde lingerie, listed on the stock exchange for 25 years, continues to grow and is looking for a talented and enthusiastic Digital Brand Marketeer based in Belgium.

Your job?

As Digital Brand Marketeer, you take the lead in digital marketing projects and improve our consumer journey (based on the global marketing plan & brand strategy) on our digital channels. Your focus is on structural brand experience improvements and their implementation on the digital channels of Marie Jo and PrimaDonna.

Your key responsibilities include the following:

  • You translate the visual brand identity into brand- & user experiences on our digital channels, including optimizations and implementing new ideas.
  • You improve the consumer journey and brand experiences on digital channels of Marie Jo & PrimaDonna:
  • Create a roadmap for the digital brand marketing of Marie Jo & PrimaDonna.
    Create consistency through the marketing funnel, in alignment with the Digital Commerce team.
  • Set-up continuous optimizations for the consumer journeys, with a focus on “always on” and ensure a smooth implementation.
  • Act as project manager for cross-departmental digital brand management projects.
  • You track & review the business (sell-in & sell-out), against agreed KPI’s and make recommendations to your manager to improve the business plans in order to reach the set objectives. You also focus on the ROI of campaigns, analyzing results on a monthly basis.
  • You build and maintain strong relationships across departments to provide a consistent brand experience throughout all digital channels, and roll-out the marketing plan successfully. You also frequently align with our Digital Commerce team to align consumer journeys.

You report to the Senior Brand manager and work in close cooperation with the subdepartments within our marketing team and other departments.

Your profile?

  • You have a Bachelor or Master degree (preferably in Marketing or Business Economics), or are equal through experience.
  • You have a minimum of 2 years of relevant experience, preferably in (digital) brand management.
  • You can also demonstrate experience in working at an HQ for consumer based brands with a strong brand website.
  • You’re familiar with managing several projects successfully at the same time.
  • Experience in fashion or luxury industry is considered a plus.
  • You’re fluent in English & Dutch (both written & spoken).
  • You’re a true team player & relationship builder with great communication skills.
  • You’re a creative soul with a commercial mindset: you get a kick out of seeing the positive impact of your campaigns on sales.
  • You have an analytical mindset and can interpret digital KPI’s.
  • You’re a multi-tasker, well organized, proactive and a hands-on problem solver.
  • You have a strong interest in digital media and digital marketing.
  • You are passionate about fashion lingerie that makes a difference in women’s lives.
  • You’re able to work from our HQ in Belgium.

Meer informatie over deze vacature vind je hier.

Digital Brand Marketeer bij Van de Velde in België

ContactElke Franckaert

Nog 20 dagen om te solliciteren.


Nieuwste vacatures in je inbox?

Schrijf je in voor onze dagelijkse of wekelijkse VacatureAlert!