Local Focus on the World Wide Web

According to the latest report from The Kelsey Group and ConStat, the number of small- and medium-size businesses (SMBs) using Internet yellow pages advertising totals 24% — a 60% jump over the number of SMBs using the ad format last year. (…)

Supporting the seventh wave of the Kelsey/ConStat report, Interland reported in May that nearly all small businesses it surveyed think have an online presence is importance. Further, over 62% of Interland survey respondents think online promotions such as search engine and keyword advertising are importance resources. [eMarketer]