Pagina 69 – Frankwatching

Boeken

Op zoek naar een goed boek over marketing, communicatie of social media? Of gewoon geïnteresseerd in een van de boeken uit onze populaire serie 'Digitale trends & tools in 60-minuten'? Je vindt ze hier!

Firms of Endearment (Engels)

De beste bedrijven hebben 'het'; ze creëren waarde. Ze genereren iedere vorm van waarde die er toe doet: emotioneel, praktisch, sociaal en financieel. En dit doen ze voor álle aandeelhouders. Niet omdat dat politiek correct is, maar omdat het de enige weg is naar concurrentievoordeel. Dit zijn de 'firms of endearment'. In dit boek kunt u lezen hoe uw bedrijf één van hen wordt.

books 01 sep 2022

Digital Marketing Analytics

Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! -Prioritize—because you can’t measure and analyze everything -Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors -Measure real digital media ROI: sales, leads, and customer satisfaction -Track the performance of all paid, earned, and owned digital channels -Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR -Start optimizing digital content in real time -Implement advanced tools, processes, and algorithms for accurately measuring influence -Make the most of surveys, focus groups, and offline research synergies -Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem “Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.” —Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data

books 31 aug 2022

Social Engineering (Engels)

Human nature and emotion is the secret weapon of the malicious social engineering, and this book shows you how to recognize, predict, and prevent this type of manipulation by taking you inside the social engineer’s bag of tricks.