Event PRLAB #4: Innovation in Content Marketing for MarCom Pros

In this next meetup, we’ll address the topic of innovative Content Marketing. More and more PR professionals are leading content marketing strategies. Since some companies even stopped relying on earned media and shifted their focus to their own publications and becoming ‘brand publishers’, content marketing is hotter than ever!

We’ll bring to the stage experienced speakers in innovative content marketing, who will share tips and tricks on how to excel at your content marketing strategy.

We have limited seats available, so save your spot before it’s too late!!

Free entrance
Date: Thursday 14th of June
Time: 18:00 – 21.00
Location: Rockstart HQ, Rigakade 10, Amsterdam (map)
Free drinks & snacks!!

Speakers

Alina Iordache from Semrush.

Coming all the way from Prague especially for this Meet-up, Alina is discussing the invisible key to content success. Join Alina’s session to gain insight into the main bottlenecks for content marketers across different stages of the content lifecycle and to gain a better understanding of what solutions might help to overcome these challenges.
Alina conducted research together with the Content Marketing Institute among +1500 Marketing professionals and spotted the common struggles MarCom professionals face in the Content Marketing journey. She’ll share the findings of the research and share some tips on how to overcome those.

Gilles de Clerck

Gilles is Head Of Growth for The Growth Revolution and organiser of The Growth Conference.

Gilles has built a growth hacking business out of a successful content marketing strategy that made him go viral on social media, getting him clients and positioning in return. He’ll be sharing all his knowledge on how to replicate this strategy, together with latest tools that will boost your content marketing strategy!

Gilles is passionate about uplifting others and spends his days playing at the intersection of experiment design, growth hacking, and marketing strategy.

(more speakers to be announced)