Event PRLab Meetup: Branding & Strategic Positioning

During this edition of our meetup, we’ll learn everything about how to define branding strategies that set the path for effective positioning within your target industry.

As always, food and drinks will be provided so make sure you RSVP now – we have limited seats! Come join the one and only insightful event for PR professionals in Amsterdam!

FIRST SPEAKER: Diogo Pinheiro

Diogo Pinheiro has over 10 years of experience in branding and communications, with a track record of successful and awarded global marketing campaigns.

In his current role as TomTom’s Senior Brand Strategist, he’s driving the strategy and positioning of a suite of platforms that constitute the newly-created Consumer Mobility Services division at TomTom.

Before TomTom, Diogo was Global Communications Manager at THE HEINEKEN Company, having driven Desperados’ global creative for 4 years. During this period, he produced several global campaigns to cement the brand’s proposition of becoming THE leading alcohol brand for the party occasion. For that he produced multiple ground-breaking party and music experiments like the world’s first party in zero gravity, above the skies of Las Vegas; the first hot air balloon electronic light orchestra in Barcelona; and the world’s deepest dance floor in Venice, to name just a few.

SECOND SPEAKER: Tobias Liebsch

Branding and data-driven growth marketing rarely go hand in hand: In many companies, they’re managed completely separately.
That’s why Toby’s goal is to bring Growth and Branding together: By creating fast-moving brands that are designed to serve every step of the customer journey. Toby is a designer – copywriter – marketer from Germany who works with companies from many industries in creating compelling messages and experiences throughout the funnel.

THIRD SPEAKER: Agustina Turchetto

Agustina Turchetto is a Branding expert with 15 years of experience, and a large background in Design thinking, Entrepreneurship and Education.

She is the Founder and Director of Aeronave visual, a design studio helping startups and SMB’s to discover their brand essence and how to consistently build around it.

She is a designer turned leader turned educator. Her experience as a University profesor of Design defined the hands-on approach with learn-by-doing techniques she uses to turn empathy into creativity, delivering stunning results for Companies such as Bomberbot, 5miles, Happitech, Framework EU, among many others.