MSN Personas

We try to understand an audience through numbers, charts and graphs, but often times we lose sight of the people who represent these statistics. The MSN audience is comprised of a broad range of users at different stages in their life, who use MSN in their own unique way. To help better define the people behind the numbers, MSN has created personas for some key audience segments. Based on a custom study done by Neilson/Netratings and Comscore, MSN has compiled information about the following groups of people to show a day in each of their lives. We have provided some top line information on each persona here, but for more information, please contact your MSN Sales Representative. [MSN]