ai marketing

Why content management fails

Jeffrey Veen has written an article on why content management fails. To quote: To have any chance of success, a content management project must follow the same user-centered design practices as any other project. Task analysis, rapid prototyping, usability testing — all of these methods are crucial to a CMS rollout. It’s foolhardy to unveil a mammoth, nine-month project to an unsuspecting user community and expect adoption. [Adaptive Path]