B2B-leadgeneratie met whitepapers: no cure – no pay

Looking for new leads and customers? And do you want to increase the authority and visibility of your organisation? Join forces with Frankwatching, the largest marketing & communication platform in the Netherlands with more than 450,000 followers, and increase the reach and success of your whitepaper.

Why a whitepaper campaign on Frankwatching?

  • Reach professionals, influencers & decision-makers in your business
  • Campaign via our website, e-mail & social media
  • Generate the desired number of qualitative leads
  • Track all your leads in real time
  • Competitive rates, from €30 per lead

Brand Awareness

Increase awareness of your brand, product or service.

Thought leadership

Position yourself or your organisation as an authority.


Reach new potential customers.


Expand your network and build meaningful relationships.

About Frankwatching

Who are Frankwatching’s hundreds of thousands of visitors, followers and subscribers? And what do we know about them?




This is how we work together

You can start a lead generation campaign immediately. You can do so by registering your whitepaper here. We assess each application for relevance and suitability, and are happy to help you think about the content of the campaign.

The whitepaper will have its own well-designed landing page on our website and will be promoted through our largest channels. We collect all the leads for you and give you regular updates on progress. Of course, you also always have real-time insight into your leads.

Lots of knowledge, but no white paper yet? The Frankwatching Studio can produce your whitepaper from A to Z (including copywriting, design & campaign). Curious about the possibilities? More information can be found here.


Don’t miss out on these advertising opportunities either!

From branded content to event. See all possibilities on our advertisers page.


All information about advertising in one handy PDF document. Receive a link to the download directly in your inbox.

PDF file, 1MB

Download mediakit


Do you want more information about whitepapercampagne? Then please feel free to contact us!

Submit whitepaper

Would you like to register a whitepaper? Submit Whitepaper

English Wil je direct een whitepaper aanmelden? Zie de aanleverpagina.