Blogging grows in importance for marketers

Blogging is rapidly growing as an alternative marketing tool, writes columnist Pamela Parker. One good strategy for a marketer can be to visit sites such as Blogpulse, which provide tools for measuring how a brand name comes up on blogs, Parker writes. “At lunch the other day, a PR person from one of the major portals asked my colleague and me a question: How important did we think blogs were? Until she made that query, I don’t think I’d realized how important blogs had become to my everyday routine. I may be hovering at the edge of addiction, but I check my RSS aggregator — for blogs and news stories — literally hundreds of times a day.” [ClickZ]