De grote kracht van RSS-feeds

Via twee weblogs nog eens geattendeerd op de grote kracht van het nieuwe fenomeen RSS-feeds.

PR Blog PR Machine heeft een interview met Seth Godin, voormalig Vice President of Marketing van Yahoo!

PR Machine: …What is your take on RSS feeds as the newfound �reach channel� for PR professionals to use?

Seth Godin: RSS is a huge step forward. It lets you talk (in an unfiltered, time effective way) to the people who want to hear from you. Imagine how much more effective you’d be if you had an RSS slot on the desktop of 100 or 1000 key influencers!

PR Machine: How will RSS feeds affect your argument for permission marketing? Do you believe that RSS feed are the ultimate form of permission marketing? How will the strategies you recommend to marketers change? Do you feel then that corporate America will fully adopt them for marketing purposes? Why or why not?

Seth Godin: I don’t know if it’s the ultimate, but it’s a lot better than email! If you [PR professionals] don’t know what RSS is, go to Google and take a look. You need to be on top of this.”

Het hele interview is te lezen op PR Machine (met dank aan Contentious).

Russell Beattie beschrijft hoe de rust in zijn e-mail box weer is teruggekeerd.

If you’ve emailed, say, in the past month or so, I’m sorry if I haven’t responded yet. I’m trying to get it now. To help me cope in the future, I’ve unusubscribed from everything. All lists, newsletters, updates, etc. If the emails were sent from a machine, I’ve gotten rid of it. I’m using email now for what it’s meant for: personal messages. Any lists I felt are important to monitor (KVM Interest and Atom Syntax) I’m now using Bloglines’ email system. Works like a charm.

I’ve also cranked up SpamAssassin’s intolerance level as well. If you’ve sent me an email that wasn’t plain text – or sent from Outlook – you might want to try again if you haven’t heard from me. All this has made my inbox so quiet, there’s been moments in the past few days I’ve wondered whether it was working… Joy. Now I just need to through my pending emails and I’ll be styling…

Hoe zou zijn Feedreader er uitzien?

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