CMO-magazine over blogging

Het CMO-magazine, een Amerikaanse titel voor de Chief Marketing Officers, schrijft in haar november-uitgave erg positief over blogging. Een quote uit New Kids on the Blog:

Blogs (short for “Web logs”) have been around for years. They’re basically do-it-yourself Web newsletters, preformatted websites that let practically anyone start publishing on the Internet in a matter of minutes. Once the exclusive domain of the private sector, blogs are beginning to gain cachet in corporate marketing departments. Professional services firms in particular have begun to embrace blogging as an effective way of promoting their expertise.

In hetzelfde nummer bovendien een artikel over RSS, met de voors en tegens vanuit het perspectief van een marketeer.

Feeds dedicated to individual companies (even the likes of Microsoft and Oracle) don’t rank in the top 50 most popular sites (at least according to recent totals from RSS consolidator Syndic8.com). And after the top 10 or so, the number of viewers drops off fast. So using RSS in conjunction with your own site to push new products probably isn’t going to work. Worse, feed readers generally list simple headlines and summaries of stories. If your site depends on banner ads, for instance, a serious RSS effort might ultimately undermine any efforts to get more people viewing it. (Getting your product mentioned on one of the more popular RSS-feeding blogs or Web hangouts, such as Slashdot, however, will pretty much guarantee a flurry of visits to your site.) That said, RSS can be an interesting alternative or adjunct to traditional newsgroups and user forums for providing customer support information. Heck, it might even make you look cutting edge.

Het is duidelijk: ook voor marketeers zijn er nieuwe tijden aangebroken.