Krant ontmoet lezer via blogs

Gelezen in The Washington Post (registratie verplicht): “In Greensboro, N.C., the daily News & Record hosts 11 Weblogs as a means to field reader questions as well as offer live updates on local traffic conditions. The format, which offers a higher level of engagement for those readers who seek to interact with the paper, could be a model for other newspapers as they strive to preserve a relationship with hard-copy readers and advertisers, while maintaining an online presence.” BizReport en Newsday.com schrijven er eveneens over. Zie ook mijn eerdere artikel Een kansrijke krant.