Media Multitaskers May Miss Messages

Various forms of media are trying to co-exist as consumers increasingly display the ability to multitask. An October 2003 survey from The Media Center at the American Press Institute and BIGresearch indicates that 70 percent of consumers use different forms of media simultaneously, while Mobium Creative Group found that as many as 83 percent of business professionals media multitask while performing work-related duties. [ClickZ]