TV Is Like ‘Price Promotion,’ But It Still Beats Other Media
Ford Motor Co. yesterday unveiled the results of a cross media effectiveness study backed by the Interactive Advertising Bureau. Ford said data indicated that TV was the biggest factor in the success of a new campaign for its F-150 truck line. However, Ford also said an online campaign for the F-150 generated significant offline sales, and added that the Internet campaign was far cheaper than TV. [MediaDailyNews]
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