I’m in IT, How Can I Work Better With Marketing?

I answered these two questions in the most recent issue of Cincom’s Expert Access newsletter.

Question 1: I’m in Marketing. IT doesn’t get it. They can’t or won’t respond quick enough for our internet marketing strategy. In short they’re non-creative geek-weenies.

Question 2: I’m in IT. They’re KBs! (knuckle-boneheads). They are never realistic when it comes to their expectations. My budget has been shrunk 40% (which they don’t seem to care about or consider) and they don’t even include me in their online marketing strategy until they need it executed. [Expert Access thanks to Dana’s Blog]