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11 jun 2004 0 min lezen

I’m in IT, How Can I Work Better With Marketing?

Frank Janssen van Frankwatching
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I answered these two questions in the most recent issue of Cincom’s Expert Access newsletter.

Question 1: I’m in Marketing. IT doesn’t get it. They can’t or won’t respond quick enough for our internet marketing strategy. In short they’re non-creative geek-weenies.

Question 2: I’m in IT. They’re KBs! (knuckle-boneheads). They are never realistic when it comes to their expectations. My budget has been shrunk 40% (which they don’t seem to care about or consider) and they don’t even include me in their online marketing strategy until they need it executed. [Expert Access thanks to Dana’s Blog]

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Over de auteur

Frank Janssen van Frankwatching Frank Janssen is oprichter en CEO van Frankwatching. Hij geniet ervan als hij samen met bevlogen collega's en geïnspireerd door de trouwe community met mooie nieuwe initiatieven bezig kan zijn.