Powerpoints: The best of Blog Business Summit

[[image:blogbusinessummit.jpg::left:1]]Afgelopen week vond in Seattle (VS) het evenement Blog Business Summit plaats. Drie dagen lang verhalen over business blogging met weer een aantal interessante Powerpoints. Vandaag hier The best of Blog Business Summit (in slides).

1. Staying on Top of the Buzz: Blog Monitoring Tools and Techniques � 1 (pdf) & 2 (pdf)
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2. Good blog design: Speed, accessibility, transparency, clarity (pdf)
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3. Building traffic: Posting Isn�t Enough
4. Blogs That Sell: Creating Content That Drives (pdf)[[image:clip-n-seal.jpg::center:1]]
5. Advertising income: Incorporating HTML and RSS ads into your content
6. Buzz Marketing: Using Blogs, Forums, Conversations and Community to Build Brands and Traffic (pdf) [[image:percent-readers.jpg::center:1]][[image:crossing.jpg::center:1]]
7. Maximizing Advertising Revenue: Content and Promotional Techniques
8. Dealing with Bloggers: Partnering and Defense Strategies (pdf) [[image:engagement.jpg::center:1]]
9. Keynote: Why Microsoft is Betting Big on Bloggers and RSS
10. Picking a platform: Blogging engines compared (pdf)
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11. Writing for blogs (weblog writing strategy) (html) [[image:writing.jpg::center:1]]
12. Building a blog network (pdf)
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13. When Worlds Collide: Traditional Public Relations and the Blogosphere �1 (pdf) & 2 (pdf) [[image:collide.jpg::center:1]]
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14. Measuring Success: Setting Goals and Establishing Metrics (pdf) [[image:traffic.jpg::center:1]]
15. Lessons Learned and Best Practices: the GM and Intuit experience (pdf)
16. Corporate Blogging: Strategy and Policy (pdf)

Bron: Blog Business Summit, Sessions (17 – 19 augustus 2005, San Francisco)