ai update patrick klerks

10 Rules for Corporate Blogs and Wikis

A recent issue of a marketing trade publication featured a cover story dictating how agencies and companies are using blogs to promote brands and site visits. But the story was actually a case study in what not to do. Plus, it failed to even mention wikis as an emerging branding tool. Here are 10 rules for using blogs and wikis to achieve your branding goals in this emerging area. [MarketingProfs]