A selection out of the top 10 things that Jay has taken away from AD:TECH:
1. Prime Time Television’s days are numbered as the most powerful in a marketer’s arsenal. TIVO’s and other forms of recording, zipping and zapping are drastically reducing commercial viewership. The effectiveness and measurability of online will make the internet our most powerful tool one day soon.
2. Shopping sites are significantly altering online retail performance. Customers are visiting brand sites for information and then going to Shopping.com, nextag.com or froogle.com to look for the best deal.
4. Viral Marketing is Back with a Blast.
7. The website is becoming the most important face of a brand, if you have a poor website your brand will begin to erode.
10. The Sales Funnel is the next online battleground. Marketers are getting better at driving traffic to the site; improving conversion will move you to the next level. Determine where customers are dropping out of the sales funnel, do research with customers, test, test and test.
[Dana’s Blog]
Jay’s Top-Ten Things Learned at AD:TECH in San Fran
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