Analysis of the I-want-it-now culture

The other thing I’m keying into? That people want to have a relationship with companies: on their terms. That’s why RSS traffic is going up. You can subscribe to someone’s feed and you never need to tell the company that you subscribed. Compare that to joining an email mailing list: you gotta give your email address to that company. Guess what a lot of companies do when they get your email address? Yes, they sell them to spammers (one of the companies I used to work for did just that, they got $.05 to $.08 per email address). It’s why I’ll never subscribe to another email mailing list again. If you don’t provide RSS, you’re telling me that I’m not important to you. [Scobleizer]