“Struggle with RSS”

As internet users discover content aggregation’s merit, advertisers and
publishers fear a loss of control over their content and how users
experience it. Now, several newspapers have launched their own
customized RSS readers, in an effort to solidify their relationships
with online readers. For now, less than 5 percent of Internet users
currently employ RSS
readers. That minority consists mainly of media and tech professionals,
and bloggers who contend with information overload on a daily basis.
But analysts say that RSS could quickly shed its niche status. [Bron: MediaPost via NuMarketing]