Hoe start en optimaliseer je een Google+ Pagina? [Webwatching #2]

In deze tweede aflevering van Webwatching praat ik met Mike Merrill, director of marketing van ReachLocal, over het starten en onderhouden van een Google+ page voor je brand of business. Dit is deel 2 van de 3-delige videoserie over Google+. Mike heeft een aantal zeer handige tips! Vergeet vooral niet om ook deel 1 te bekijken, waarin de basics van Google+ worden uitgelegd.

Shownotes Webwatching #2

Google Plus Brand Pages

• Important to remember when you create a business page on Google plus: optimize for SEO.
• Don’t forget to add your phone number and pull in your Google place page listing.
• Share your own content (think strategically about what content you share here vs other channels)
• Create unique native content (research shows Google plus can get more comments with native posts)

Tagging people on Google+ Pages

• Mention customers, partners, suppliers by name
• Can’t tag until they follow you

Google plus brand pages: tips on sharing content

• Determine if content is shareable or not
• Don’t just feed press releases
• Ask your followers what type of content they would like to see
• Ask your customers/clients for feedback

What are some good strategies for expanding your network for your company pages?

• re-post and cross-promote on all your social media networks
• Get a Google plus link on your website
• Make sure your profile is open to search
• Use circles to communicate with clients, media, etc.
• Add your industry or business name as a ‘Spark’ (use it like a Google Alert)

Interesting links:

• In-depth article on how to set up a Google plus bussiness page.
• Helpful tips on sharing engaging content for Google+ brand pages.

Circle Mike Merrill and Pelpina:

MikeMerrill.com/Gplus and Gplus.to/Pelpina

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