The first of two CM Briefings explores how intranet teams should considering taking on a leadership and coaching role. To quote:
This ‘big stick’ approach hasn’t worked in most cases. Instead, the intranet team often becomes viewed as a gatekeeper or bottleneck that does little more than say ‘no’ to business units. The business then reacts by rebelling against this centralised control, or simply working around the intranet team. There is a better way.
Intranet teams should instead look to playing a leadership and coaching role in the organisation. These two approaches provide a range of techniques for encouraging organisational change and supporting staff activities. [Steptwo]
