1:1 Communication: Promise vs. Perception

Although marketers know that personalization can increase the value of their efforts, the data show they’re not using it.

Most organizations realize the value of personalized and targeted marketing going forward and understand the strong linkage between marketing and revenue. But the majority has yet to utilize true targeted and or personalized marketing techniques, according to report presented at this month’s iMedia Summit by Denise Garcia, GartnerG2’s principal analyst, media and advertising. [Imediaconnection]