Marketing 22 feb 2004 om 10:50 1 min lezen

One day we’ll all be reading e-papers

Frank Janssen van Frankwatching

The moment someone invents a decent lightweight, ultra-thin electronic reader that looks and feels like a newspaper or a magazine but allows us to access electronic content on the move — there will be nothing to stop the total convergence of the two media…And with that, the distinction between electronic publishers and print publishers will disappear forever. We’ll all inhabit a perfect middle ground, publishing the interactive, up-to-date electronic content you expect from the web in the easy-to-read format that print publishers have been developing for centuries. And who will have the greatest advantage in that brave new world? Those publishers who are already delivering their content in a variety of formats, ensuring that they are able to approach the future from both sides, of course. [MediaGuardian]

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