Internet als marketingaccelerator
“Andy Cohen describes how the senior vice-president of strategic
marketing and new media for Samsung Electronics America oversees more
than 150 product launches every year and more than 40 new online
marketing campaigns each month – and how he uses the internet to
“superaccelerate” the company’s marketing plans.” (Uit: Soft approach
to the hard sell (pdf), via Dialogamigo).
Over de auteur
