De Top 5 Online Marketing Trends in 2012 [Webwatching #4]

Wat zijn de top 5 online marketing trends die je in de gaten moet houden voor 2012? Voor deze aflevering van Webwatching spreek ik met sociale media entrepreneur Sarah Magee over 5 manieren om relevant te blijven in digitale marketing dit jaar. Wil je alle afleveringen van Webwatching volgen? Abonneer je dan op Frankwatching’s YouTubekanaal!

Webwatching 4 Shownotes

Top 5 ways to digitally market your brand in 2012:

1. Create unique content

• Blogging/content creation
• optimize with key words
• make it interesting
• make it easy to share

2. Stay on top of mobile marketing

• create a mobile version of your site
• Create an mobile app
• Make it easy for people to find you on places like Google maps.

3. Produce relevant videos

• YouTube: 2nd largest search engine
• Podcast, how-to or viral videos
• Blip.TV: distribute through different channels

4. Stay active on social media

• Be active on social platforms like Google+
• Post comments on blogs, and respond to customers
• Be involved in online communities

5. Integrate location based apps

• create achievement badges
• create specials/deals
• hold contests

You can also read this interesting article about online marketing trends for 2012. Like to watch all episodes of Webwatching? Make sure to subscribe to Frankwatching’s Youtube channel!