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De Top 5 Online Marketing Trends in 2012 [Webwatching #4]

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Wat zijn de top 5 online marketing trends die je in de gaten moet houden voor 2012? Voor deze aflevering van Webwatching spreek ik met sociale media entrepreneur Sarah Magee over 5 manieren om relevant te blijven in digitale marketing dit jaar. Wil je alle afleveringen van Webwatching volgen? Abonneer je dan op Frankwatching’s YouTubekanaal!

Webwatching 4 Shownotes

Top 5 ways to digitally market your brand in 2012:

1. Create unique content

  • Blogging/content creation
  • optimize with key words
  • make it interesting
  • make it easy to share

2. Stay on top of mobile marketing

  • create a mobile version of your site
  • Create an mobile app
  • Make it easy for people to find you on places like Google maps.

3. Produce relevant videos

  • YouTube: 2nd largest search engine
  • Podcast, how-to or viral videos
  • Blip.TV: distribute through different channels

4. Stay active on social media

  • Be active on social platforms like Google+
  • Post comments on blogs, and respond to customers
  • Be involved in online communities

5. Integrate location based apps

  • create achievement badges
  • create specials/deals
  • hold contests

You can also read this interesting article about online marketing trends for 2012. Like to watch all episodes of Webwatching? Make sure to subscribe to Frankwatching’s Youtube channel!